About James

James Atkins  is a Fashion Photographer who  is currently based in Sydney, Australia.

After studying photography for 4 years, James discovered his passion for photographing people after a stint in Advertising Photography. Having started out in the industry when film and Hasselblad cameras were the Photographers first choice, James now offers his clients full creative services including art direction, pre & post production services and graphic design.

Influenced by playful narratives, colour and edgy style, James  enjoys creating stories with a cinematic and avantgarde approach.  He is inspired by strength, unique beauty and by using his extensive collection of industry professionals, creating a strong look for every shoot.

James’ clients have been many and varied over his long career to date, from George Gross & Harry Who to Billion Dollar Babes, Pani, Honey & Beau, Billabong, MinkPink, Sheike, SUPRE, Cooper St and White Runway to name a few. His editorial work has been featured in many publications over the years from Highlights to Culture, Pulp, Noise magazines and recently Ellements (NYC), Laud and Stell Magazines!

Discover more at: www.jamesatkinsphotography.com
Instagram – @jamesatkinsphotography


Selected Works 2017-2018 | Portfolio

Download a copy of ‘Perspectives’ my latest ebook which showcases my 2017-2018 work. Click here



I provide all my clients with full service commercial photography, not only organising the photo shoot but including all equipment required where others have a hire fee for equipment. My work includes eCommerce, lookbooks, fashion advertising and editorial.



My competitive strategy is to provide a value for money complete photography experience for my clients. With 20 years experience in the fashion photography industry, I have a very strong experience base. Honing my style and my professional approach to my job leaves few variables to chance.

Pre & Post Production

My rates include: pre-production meetings, art direction, castings and location scouting (where required) booking and negotiating (with my contacts) stylists, hair and makeup people, models and studios, so can offer very competitive rates for all these things due to my close relationships with these suppliers.

Graphic Design & Print

We offer our clients in house graphic design services including pre-press and printing. Our work includes  catalogue design & layout, look books, point of sale materials, ecommerce and a range of in-store advertising options.